Guerlain and the United Nations Educational, Scientific and Cultural Business (UNESCO), in partnership with French Observatory of Apidology (OFA) and Angelina Jolie, have welcomed the to start with beekeeping graduates from the Women for Bees programme.
As reported, Females for Bees is a five-calendar year programme that features education and instruction for aspiring feminine beekeepers. By 2025, the programme will have developed 2,500 beehives inside of 25 UNESCO biosphere reserves with the aim of repopulating 125 million bees.
The graduation was celebrated with a personal press conference on 21 July. The digital celebration outlined the critical features of the Women For Bees programme and featured expert panel conversations and recommendations from the inaugural group of beekeepers.
Some noteworthy attendees provided Guerlain President and CEO Véronique Courtois Guerlain Main Sustainability Officer Cécile Lochard Unesco Ecological and Earth Sciences Division Director Gentleman and the Biosphere Programme Secretary Noëline Raondry Rakotoarisoa and OFA Founder and President Thierry Dufresne.
It also showcased Guerlain World-wide Manufacturer Ambassador and Specific Envoy of the UN Substantial Commissioner for Refugees Angelina Jolie and two new graduate beekeepers, Angelina and Leopoldine. The occasion was moderated by Paris-based mostly journalist Lindsey Tramuta.
“I am individually extremely happy of the Ladies for Bees Guerlain x UNESCO programme, which backlinks two critical pillars of our House’s motivation: protecting bees and empowering women,” commented Courtois.
“We are devoted to making a concrete contribution to the security of bees, just one of nature’s most cherished miracles, whilst obtaining a constructive social impact. Every single of us within our organisation, has a part to enjoy in producing the earth a far better and additional accountable spot. Guerlain is keen to do its aspect, with humility and conviction.”
The graduates of the inaugural Girls For Bees month-extensive teaching programme uncovered theoretical and useful beekeeping know-how to mount and take care of their have sustainable beekeeping functions. The women will turn into component of a throughout the world group of beekeepers that aim to fortify biodiversity and move on their very own beekeeping understanding. The aim, in accordance to Guerlain, is to empower aspiring females beekeepers with expertise-driven teaching and sustainable livelihoods.
The Women for Bees project is getting area at many UNESCO Biosphere Reserves. The destinations include Iles et Mers d’Iroise in France, Sila in Italy, the Central Balkans in Bulgaria, Kozjansko and Obsotelje in Slovenia, Sap in Cambodia, Kafa in Ethiopia, Volcans in Rwanda and Xishuangbanna in China.
“We assume of a long run with out bees as science fiction, but bee populations are declining globally, thanks to human exercise,” commented Jolie. “The implications for our food source, for biodiversity if we carry on on this path, are apocalyptic. As I started off to perform with Guerlain we spoke usually about bees, and then we actually started out to talk about what could we do to boost the scenario — what could we do for equally for the bees and for gals. This world-wide sisterhood that is forming with this Women For Bees programme is very exciting.”
Guerlain has generally been fully commited to sustainable innovation and biodiversity defense, with a unique target on the protection of bees. Bee honey is the core component in Guerlain’s hero Abeille Royale skincare line. Bees have also encouraged the brand’s Aqua Allegoria fragrance assortment and have been a continual reference point considering the fact that the creation of the Guerlain ‘Bee Bottle’ in 1853.
The bee has also become a symbol for the house’s lengthy-phrase sustainable commitments. The ‘Guerlain For Bees Conservation Programme,’ which embraces the Women of all ages for Bees campaign, is constructed on 4 essential pillars: bee defense, bee welfare, bee repopulation and training on bees.
The Girls for Bees project is the latest in a collection of bee conservation initiatives by Guerlain. Considering the fact that 2011, the programme has released analysis, conservation and philanthropy partnerships with the Ouessant Brittany Black Bee Conservation Affiliation, the French Observatory of Apidology, GoodPlanet Foundation and ELYX Foundation. In 2018, the programme also released a ‘Bee School’ campaign to elevate consciousness about bee defense between main college little ones.