Understanding WordPress Lazy Loading and Its Benefits

Dorothy S. Bass
How to Implement WordPress Lazy Load on Images and Videos

According to the user survey, it is found that 70% of customers avoid buying from an online retailer with low website speed.

Supposedly, you created a WordPress website to operate your online business in Australia. First, you must buy domain and web hosting from companies committed to providing higher uptime guarantees and higher website performance. 

You must invest especially in Australian WordPress Hosting designed to specifically serve WordPress websites. Secondly, you can use the Lazy loading technique in your WordPress website. 

Now, what is lazy load WordPress? Let’s find the answer to this question in this article and understand its benefits.

What is Lazy Loading in WordPress?

Let us understand lazy loading with an example: You used to post travel blogs on your website along with high-resolution videos and images. When a user comes into your website, by default, the browser will load every video and image. It will take time, increasing the overall website loading time. 

What Lazy Loading, an optimization technique, does is it loads only the images, animation, or videos visible to the user. As a result, the loading time decreases, and the performance improves. 

What Are the Benefits of Lazy Loading in WordPress?

  • Improved Page Load Times

One of the primary benefits of lazy loading is its ability to improve page load times. When a user visits a website, they don’t need to wait for all the content to load at once. Lazy loading allows essential content to load quickly, while non-essential content is loaded as the user scrolls down the page. This results in a faster and more responsive website, reducing bounce rates and keeping visitors engaged.

  • Reduced Bandwidth Usage

Lazy loading can also help reduce bandwidth usage, which is particularly important for mobile users with limited data plans. By only loading content as it’s needed, you can conserve bandwidth and make your website more accessible to a broader audience.

  • SEO Benefits

Page speed is a crucial factor in search engine optimization (SEO). Search engines like Google consider website speed when ranking search results. Faster-loading pages are more likely to rank higher in search results, leading to increased organic traffic. Implementing lazy loading can contribute to improved SEO performance.

  • Lower Server Load

Lazy loading can lower the strain on your web server because it doesn’t have to handle the simultaneous loading of all page elements for every visitor. This can help prevent server crashes during traffic spikes and reduce hosting costs.

  • Better Mobile Performance

Mobile devices often have slower internet connections compared to desktops, making lazy loading even more valuable for mobile optimization. With lazy loading in place, mobile users can access content quickly and have a smoother browsing experience.

  • Support for Multimedia-Rich Websites

Websites with a lot of images, videos, or other multimedia content can benefit significantly from lazy loading. It ensures that these resource-heavy elements are loaded only when the user wants to view them rather than all at once, making your website more efficient and user-friendly.


Lazy loading is one of the valuable techniques to improve the WordPress website speed by loading only visible media to the users. In WordPress, you can implement by installing a plug-in such as Lazy Load by WP Rocket or more. If you are facing slow loading speed, you do not recommend you disable Lazy Loading WordPress.

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