Science writing advice: Balancing creativity and clarity

Dorothy S. Bass
Striking a Balance: Rationalism vs. Creativity in the Creative Process | by  Sangeeth kumar | UX Planet

Science content writing is a skill that requires a deep understanding of science, effective research techniques, and an ability to communicate complex information in a clear and engaging manner. That’s the view of a specialist science writing content agency. As well as making content clear and accurate, they also need to make content creative and engaging. 

But what are the key considerations for science writers and how can they find the right balance?

Settle on a structure

Clarity in science writing is not just about using simple language; it also involves organizing information in a logical and coherent manner. When you write clearly, you can guide readers through the content. They can be introduced to new concepts, make connections, and learn more about the subject matter.

Well-structured science contenthelps organize ideas, provide a logical progression which enhances readability. 

So, how do you do it? When structuring your science content always consider the needs of your readers. Think about how they will approach the information and what questions they may have. Be sure to address each point and answer every question to have the biggest impact.

Avoiding jargon and complex terminology

In science writing, it is important to avoid jargon and complex terminology that may put off people who aren’t experts.

Always assume the reader has no knowledge of the subject matter,the terms you use, and the concepts you’re covering.Using simple and everyday language is powerful and can make even the most complex scientific ideas accessible. 

Whenever you introduce new or unfamiliar terms, provide a common-sense introduction and definition. You only need to do this once in each piece for any concept.

Using the active voice in science writing

The use of active voice can make science writing more engaging and impactful. The active voice is a more engaging way to express concepts. For example, instead of writing “It was found that smoking causes cancer”, you would write, “researchers have established a link between smoking and cancer.”

The active voice makes writing more direct, dynamic, and accessible. Keeping content active can improve any reader’s connection with the content.

Create a story

As humans, we navigate the world through stories. The traditional narrative is an important part of a professional copywriting agency’s approach to communication. You set out a problem (finding a cure for cancer) and identify your protagonist (the researcher) and the peril (they had a two-year study to find a new treatment).

We’re all rooting for the scientist to come up with the cure, right? This is a basic example, but the best writers take their readers on a journey. They identify the problem and solution and show how the research, discovery, or innovation will cross this.

Try and introduce storytelling element into your science writing for the best impact.

How to be a better science writer

By following the basic principles outlined above, science writers can create content that captivates readers and makes complex scientific information accessible to everyone. While science writing isn’t easy, by using these tips, you’ll be creating better, clearer, and more engaging content immediately.

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