Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

Dorothy S. Bass


Every single 12 months in March, Rubicon® proudly celebrates B Corp Month together with the rest of the United States and Canada. We have held our standing as a Licensed B Corporation for a decade which, amongst other items, demonstrates our commitment to a lifestyle that benefits and values employee engagement.

In 2012, Rubicon realized Licensed B Corp standing for the initial time, and considering that then we have enhanced our evaluation rating every year, which is a testament to the commitment of all of our staff, from the govt degree to our superb Consumer Care workforce that will work challenging to provide the highest degree of services possible.

What Does it Necessarily mean to be a B Corp?

The B Lab World wide web page states that a B Corp Certification reveals that a business is conference significant requirements of verified performance, accountability, and transparency on various elements these as personnel positive aspects, charitable giving, and offer chain methods. Certification is centered on 3 principal criteria:

  • Demonstrating significant social and environmental functionality by acquiring a B Impact Assessment score of 80 or earlier mentioned
  • Earning a motivation to switching their company governance framework to be legally accountable to all stakeholders
  • Protecting transparency by enabling information and facts about their functionality to be measured against B Lab’s expectations and made publicly readily available on their B Corp profile on B Lab’s web page

How B Corp Certification Can Enrich Your Enterprise

As I famous previously mentioned, a company have to improve on its environmental, social, and governance (ESG) methods in get to attain B Corp position. Even though making these improvements is wonderful from a advertising and marketing and public relations standpoint, the rewards do not close there. Improving upon on these facets of a organization is essential to customers and workers, and elevates a company’s base line.

The majority of customers concur that they are additional very likely to pick a brand name that procedures environmental and social accountability about just one that does not, and they strategy on rising the sum of environmentally friendly products and solutions they acquire in the around long term.

From an employee standpoint, corporations with sturdy sustainability tactics see an boost in efficiency, loyalty, and overall expertise attraction and retention. Many probable staff acquire this into consideration when wanting for positions, and in numerous scenarios it can be a selecting factor for accepting a place.

Making environmentally helpful adjustments these types of as decreasing power usage or substance usage can also preserve a company money. Decreasing electric power and drinking water use or encouraging the use of reusable bottles, cups, and utensils more than one use goods can make a substantial optimistic impression on a company’s bottom line.

Rubicon is proud to have been B Corp Certified for 10 years, and we will continue on doing work tricky to maintain its certification and boost its score. B Corp Certification is anything all businesses should contemplate obtaining, and one thing staff need to search for out in the company for which they pick out to perform.

Jennifer Thompson is Vice President of Expertise and Tradition at Rubicon. To continue to be forward of Rubicon’s bulletins of new partnerships and collaborations about the environment, be certain to abide by us on LinkedIn, Fb, and Twitter, or get hold of us nowadays.


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